Powering the future of people-centric marketing Great marketing starts with the customer Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being replaced by the customer-driven approach. The customers are dictating the style, quantity, and mediums that marketers must use to reach them and win their business and … Continue reading EMPOWERING MARKETING
Tag Archives: Digital Marketing
Marketing in Real Time
As new technology and evolving workflows improved the speed of marketing, “real-time” has become the new standard for agile marketers. How do they do it? HAVE A PROCESS While real-time marketing appears to happen in the moment, the truth is it starts well in advance. Being highly responsive starts with being proactive. Have a … Continue reading Marketing in Real Time